Cooling Collection 2021
An exploration into how Casper's go to market strategy redefines temperature regulation within the sleep experience. This collection provides our consumer with a level of aspiration, form function & technical expression that provides not only a cooler nights sleep, but a better tomorrow.
An exploration into how Casper's go to market strategy redefines temperature regulation within the sleep experience. This collection provides our consumer with a level of aspiration, form function & technical expression that provides not only a cooler nights sleep, but a better tomorrow.
Selected Press NBC News · Travel & Leisure · People · Real Homes · Pop Sugar · Pure Wow
Thematic explorations around our 'cooling story’
Explorations around color, material and animation to highlight these innovative new technologies available to customers.
Explorations around color, material and animation to highlight these innovative new technologies available to customers.
Visual design will communicate how our products disperse and move heat away from the body. Allowing you to sleep cool and wake up the next day well rested.
Concept of movement and materiality
The journey of a thread growing into complex patterns of materiality and airism. The expression consolidates this technology across all Snow Products, creating an identity that will be used across all cooling products in the future.
The journey of a thread growing into complex patterns of materiality and airism. The expression consolidates this technology across all Snow Products, creating an identity that will be used across all cooling products in the future.
Cooling Cover PCM Animatics
Explorations around form, function and heat dissipation. Camera pan above and across the material, showing silhouette of a human form and it’s temperature dispersal across the surface of the mattress.
In collaboration with Steelworks Studio
Explorations around form, function and heat dissipation. Camera pan above and across the material, showing silhouette of a human form and it’s temperature dispersal across the surface of the mattress.
In collaboration with Steelworks Studio
Lifestyle and Aspiration
Site Experience
We designed an experience to capture the unique DNA of Casper Snow, one that mixes commerce with content, and scales across all touch points. First, we developed a new target: ‘The Casper Cooling Landing Experience’. Then set about designing a new visual language, a new tone of voice, and entirely new experience language for how we articulate cooling. The result has enabled Casper to expand and elevate its brand storytelling across its entire customer journey.
Our experience unifies, simplifies and refines how the Casper showcases its products; celebrates its history, and strengthens its stake in sleep innovation. Our modular and scalable system, moves beyond a transactional ecommerce experience and creates services that build long lasting and meaningful relationships.
Our experience unifies, simplifies and refines how the Casper showcases its products; celebrates its history, and strengthens its stake in sleep innovation. Our modular and scalable system, moves beyond a transactional ecommerce experience and creates services that build long lasting and meaningful relationships.
User Journey Mapping / IA
Cooling Collection Lookbook
Retail Experience
Spawning from the visual style of the central Snow Cooling theme a variety of narratives were created to form a complete retail package. From the shops window front over engage zones within the Casper mini experience rooms, consumers had the opportunity to experience the cooling technology first hand nationwide.
Spawning from the visual style of the central Snow Cooling theme a variety of narratives were created to form a complete retail package. From the shops window front over engage zones within the Casper mini experience rooms, consumers had the opportunity to experience the cooling technology first hand nationwide.
Casper Cooling Collection TV Spot.
'Love Your Tomorrow' Featuring Vanessa Bayer
'Love Your Tomorrow' Featuring Vanessa Bayer
April 2021
Credits
Campaign Direction : Eleven inc
Experience Design Direction: Mark Patience, Justin LaFontaine
Product Design Direction : Martin Kay
Enviroments Direction: Pete Trentacoste, Joey Augustyn
Content Direction: Renee Fledderman, Ronald Lam
Digital Design: Michael Jung, Gina DiDonato, Tiffany Koval
Animation Design: Steelworks Studio
Experience Design Direction: Mark Patience, Justin LaFontaine
Product Design Direction : Martin Kay
Enviroments Direction: Pete Trentacoste, Joey Augustyn
Content Direction: Renee Fledderman, Ronald Lam
Digital Design: Michael Jung, Gina DiDonato, Tiffany Koval
Animation Design: Steelworks Studio
Love your Tomorrow
