Success: The main TVC for the campaign was recognised with an Orchid in November 2020

Wrote this entertaining, and relevant TV and social campaign to launch the new Fortuner. The campaign, including one main TVC and 5 social videos, was launched after a 7 month period of various lockdown restrictions in South Africa, with cheeky reference to the “new normal” and unpacking  what the “The Luxury of Freedom” truly means.  

Ad Directed by Adrian de Sa Garces

Role: Copywriter

Agency: FCB Johannesburg

Client: Toyota

Date: September 2017

Type: TV Commercial