An administrative leader with experience in a broad spectrum of markets and industries, Marc David Broidy also lends his support to various cultural and philanthropic endeavors. Outside of the professional and charitable arenas, Marc Broidy is a wine connoisseur.

Many people are intimidated by French wines, partly because they find the labels difficult to understand. Unlike other countries, which tend to classify wines according to grape type, France classifies wines according to "Appellation d'Origine Controlee," the region where the grapes grow.

This focus on territorial geography is a nod to the importance of terroir, the complete natural environment, in the world of wine. The concept of terroir encompasses all of the environmental elements and conditions, including climate, soil, and terrain, that influence the qualities of vineyard grapes and the wine they produce.

For example, warmer climates generally produce grapes with more sugar and wine with higher levels of alcohol. Even the slope and elevation of the vineyard can have a significant effect on the final product of the winemakers who own them.