Established in 1906, Dales Bros. is a third and fourth generation family run auctioneering business, operating in Kwa-Zulu Natal.
These requirements were given to us by Dales Bros:
Create brand awareness
Attract a younger target market as well as to
Improve the current market and brand perceptions about the auction industry.
A concept can be defined as a briefly stated clear idea around which a marketing campaign is organised. This is a clear, detailed description of the attributes and benefits of a new product or service offering that addresses the needs of the targeted customers. The concept also involves reasoning behind an idea, strategy, or proposal.
We created a campaign for Dales Bros. The campaign is called
#DBbidwars.‘ A hashtag has been used because it has become a primary function in social media marketing, because one tweet can be seen by
hundreds or even millions of other users who are interested in that topic. Therefore Dales Bros. brand‘s reach will be increased as the hashtag is visible to anyone browsing that particular hashtag stream, this means even people who do not follow Dales Bros. will be able to see their conversations.