ANYTIME FITNESS
Social Media Marketing
Anytime Fitness is a franchise of 24-hour health and fitness clubs operating over 4,000 franchised locations worldwide.A series of online social media marketing campaigns were produced for the franchises located within Baulkham Hills, Rouse Hill, North Rouse Hill, North Rocks, Earl Wood, Rockdale, North Kellyville
Client: Anytime Fitness
Instagram: @amcreative.au // @the.mendoza
Anytime fitness wanted a range of marketing collateral created to showcase the warm and welcoming culture throughout the different franchises. It was quite challenging to involve, direct and manage both the staff and members of each branch.
My main goal for the multiple projects given was to highlight the fitness culture through positive connotations. I wanted the images and videos captured to be candid and genuine, showing both staff and members enjoying their experience within the facility.
