Carolina Herrera
212 HEROES
This project has been a challenge in many ways, very intense, and although, as in all projects of high creative value, we have suffered a lot, it has been worth it, and we have also enjoyed our job. We have worked side by side with Mariana Martín, art director of Apartament Studios a Barcelona, in all the technical challenges that arose; analyzing, testing, and solving all the handicaps, the result has been a presskit of impact, with a premium design for the Carolina Herrera brand of the Grup Puig.
The key element has been the huge case box containing: a skate, a book-fanzine, the patches, the perfume.
The main challenge was to achieve a sustainably produced box-packaging – all selected materials are completely recyclable (PEFC and FSC) – with the challenge of not using any plastic element, any metallic element, and with the necessary robustness to fit and hold strong weight products.
