#NewWaysTo
#NewWaysTo
Technological innovation is constantly changing our way of seeing the world.
The press before and after photography, radio, cinema, television, the Internet, and the recent fusion between the camera and the portable phone have radically modified how we express ourselves and our experiences. “Ray-Ban Stories” smartglasses are the most recent chapter in the history of this evolution and, in this case, we aren’t trying simply to replace or enhance existing devices. Instead, we seek to open up a new evolutionary line in the “tree” of communication tools.

“Ray-Ban Stories” is a radical innovation thanks to its three unique features: a more natural and effective first-person point of view, ease and speed in hands-free filming and shooting, and an elegance that accompanies you in any and all contexts.

Here are eight new ways (#NewWaysTo) to do the things you enjoy the most, all through a unique style of storytelling that was quite impossible before now.
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Video by Minjuan Yao, Deborah Dalla Palma, Damiano Marcon and Fabio Verdelli
Starring Bu ding, Minjuan Yao, Deborah Dalla Palma, Ilaria Gurian, Damiano Marcon and Fabio Verdelli
All the video are made with Ray-Ban Stories

No animals, plants or other alien lifeforms were harmed in the making of this film
#NewWaysTo
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Fabio Verdelli

#NewWaysTo

Technological innovation is constantly changing our way of seeing the world. The press before and after photography, radio, cinema, television, Read More
21
769
0
Published: