Illustration

To create a series of illustrations for stationery designing, which can be used at female Fashion brands.

In today’s world, every generation of females knows the importance of fashion sense. Whether it’s a teenager or someone from gen X, they do regularly follow the fashion industry. So basically, my target audience is females with different strong personalities from various age groups.

My main challenge was to design such illustrations for stationery of the fashion industry which can attract four main personalities such as ambitious, bossy, dramatic, and fashionista women from my target audience.

To attract my target audience, I came up with the idea of choosing fun and bright as my brand essence. So, I decided to vector portraits for each of the personalities with bright and cool colors.

Thank You!!!