Eurasia banner templates
Евразия (Eurasia) is a restaurant, fast-food shop and a delivery service that specifies in European and Asian cuisine, operating in Astrakhan, Russia.
The company frequently puts up new menu items, special offers and discounts. For this reason it needs advertising banners of different sizes, designed under their brand style.
The task is to create several templates that can be adapted to new item and advertisement in a few minutes, including various sizes and formats, to be displayed inside the fast food restaurant, on the website and social media.
We created a batch of banners in unanimous design and wrote a design guidelines. These guidelines include clear instructions on how to create a new banner in various sizes using a template. This approach can drastically save time and money for the restaurant.
The basic idea behind the design derives from the logo — the contrast between Asian and European cuisine. We made the difference more visible by incorporating patterns representing each culture and by using color coding from the original logo — blue representing Europe, pink representing Asia.
— to create a new banner you can use a template or deviate from it for special offers;
— use one basic color per image, this chosen shade can vary in brightness;
— the name of the item must be clearly visible from a distance. Keeping a big size difference between the headline and the main text block;
— use and create new stickers to showcase item's advertised properties.
Use of banners on the website
Use of banners on instagram
Banners in the fast food restaurant interior
Pavel Karasev, producer, art-director
Olga Starkova, designer, illustrator
Ekaterina Tischenko, client