Modistetica logo & branding
Our client is Ekaterina Suhina. Her and her team search though european
boutiques, markets and second-hand shops, hand-picking vintage clothing, clean and repair it to assemble it into new looks.
Ekaterina: I usually pick those items, that can easily be incorporated into a modern look. They can be stylized in a certain way, so these garments won't be stuck on a shelf collecting dust. I always pick something that I would wear myself. That's why our audience notices a certain "aesthetic"
We came up with a new brand name and logo that represent what Ekaterina stands for, took a fresh, new approach in designing a flexible brand identity, and kickstarted the sales
At the start Ekaterina was planning to sale her clothing via Instagram, and the website as a supporting platform. Now she has a showroom.
Naming and logo
In the sphere of vintage clothing brand names usually have "vintage" addition. We wanted the "vintage" part not to be too obvious, and the name itself to be unique, like BMW, Google or Chanel.
Modistetica — a word consisting of two: "modiste" and "aesthetic". Modiste is a french word for a person who specializes in decorating and resewing clothing. Often it was an old clothing given a second life. And the word "aesthetic" represents Ekaterina's artistic vision in regards of fashion. Logo is characteristic to Ekaterina's approach in picking out and assembling looks. It's not a classic retro, it's modern vintage.
Button-shaped logo became a baseline for creating a brand identity. Thanks to its dynamic shape it functions as a main and ever-changing element.
Logo can be transformed into a set of icons, that can be used to mark different clothing categories, on a website, in the showroom and other mediums.
We picked out the right materials, reached out to printing companies and supervised the production.
Pavel Karasev, producer
Konstantin Faraktinov, designer
Ekaterina Suhina, client