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    HOW Design Live 2014 direct mailer
This is a direct mailer concept printed on an 11x17 piece of paper folded into 4ths to make a mailer advertising for "HOW Design Live" coming this May 2014. My concept was to speak to freelancers and reduce the amount of people throwing it out by targeting the market and making a hanging typographic poster with sarcastic answers to general "How" questions.