Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an available HondaVAC™, we felt we should warn them that their days were numbered. We launched the first large-scale, brand-to-brand Twitter event that left snacks shaking in their wrappers. Many brands came out to "fight" and it turned Twitter into a complete war zone.
PRESS
Fast Co.Create - HONDA PUTS SNACK BRANDS ON NOTICE WITH TWITTER-BASED VACUUM CAMPAIGN
http://www.fastcocreate.com/3019083/hondas-puts-snack-brands-on-notice-with-twitter-based-vacuum-campaign
http://www.fastcocreate.com/3019083/hondas-puts-snack-brands-on-notice-with-twitter-based-vacuum-campaign
Adweek/AdFreak- Honda Warns Snack Brands on Twitter About the Odyssey's In-Car Vacuum Cleaner
Creativity-Online - Honda Stalks Other Brands on Twitter
NBC News - Honda picks Twitter fights with snack brands to promote new in-car vacuum
Brand Magazine - HondaVAC Campaign Attacks Snack Brands on Twitter
The One Club - DAY OF RECKONING
Econsultancy - What do we get out of brands interacting with each other on Twitter?
MotorTrend - Honda Starts Epic Food Fight with Snack Brands on Twitter
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AWARDS
6th Annual Shorty Industry Awards Winner
Webby Awards Nominee
ThinkLA Best Social Campaign Finalist
Addys 2014 - (x3)
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Honda Odyssey Snack Attack @RPA
ECD: Jason Sperling
CD: Ken Papanduros, Chuck Blackwell, J Barbush
CW: Laura Kelley, Jenaca Holmes
AD: Joaquin Salim
Jr AD: Tynessa Jue
