HONDA Snack Attack
Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an available HondaVAC, we felt we should warn them that their days were numbered. We launched the first large-scale, brand-to-brand Twitter event that left snacks shaking in their wrappers. Many brands came out to "fight" and it turned Twitter into a complete war zone.
PRESS
Fast Co.Create - HONDA PUTS SNACK BRANDS ON NOTICE WITH TWITTER-BASED VACUUM CAMPAIGN
http://www.fastcocreate.com/3019083/hondas-puts-snack-brands-on-notice-with-twitter-based-vacuum-campaign

 
Adweek/AdFreak- Honda Warns Snack Brands on Twitter About the Odyssey's In-Car Vacuum Cleaner
 
Creativity-Online - Honda Stalks Other Brands on Twitter
 
NBC News - Honda picks Twitter fights with snack brands to promote new in-car vacuum
 
Brand Magazine - HondaVAC Campaign Attacks Snack Brands on Twitter
 
The One Club - DAY OF RECKONING
 
Econsultancy - What do we get out of brands interacting with each other on Twitter?
 
MotorTrend - Honda Starts Epic Food Fight with Snack Brands on Twitter
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AWARDS
6th Annual Shorty Industry Awards Winner
 
Webby Awards Nominee
 
ThinkLA Best Social Campaign Finalist
 
Addys 2014 - (x3)
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Honda Odyssey Snack Attack @RPA
ECD: Jason Sperling
CD: Ken Papanduros, Chuck Blackwell, J Barbush
CW: Laura Kelley, Jenaca Holmes
AD: Joaquin Salim
Jr AD: Tynessa Jue
HONDA Snack Attack
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HONDA Snack Attack

Snacks used to have no fear on the floors of minivans. So when the 2014 Odyssey launched with an available HondaVAC™, we felt we should warn them Read More
16
822
0
Published:

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