THE PRODUCT
Havaianas Conservacao is a line of slip-ons for adventure-seeking beachgoers and marine life conservationists alike. What better way to venture with and raise awareness on the marine life than to express it in your footwear?
THE BIG IDEA
Conservacao is more than an expression of personality, it brings the marine life to the user's feet and lets them journey with it.
THE CAMPAIGN: THE OCEAN AT YOUR FEET
The Ocean at Your Feet is a digital campaign that highlights how the pair of Havaianas is an extension of the ocean, a form of expression for adventure and marine life, and contribution to its conservation through watercolor visuals resembling the designs in the Conservacao collection.
*This is only a proposed advertising campaign for Advertising Principles class*
Gelo Fabian • gelofabiaan@gmail.com
Mock-Ups
