ADLAKHA THERAPY CENTRE
Upcoming Holistic Wellness Centre
Branding | Website
THE NEED
ADLAKHA THERAPY CENTRE is a new brand being launched by the very well known Adlakha Speech Therapy Clinic. The idea is to provide additional mental health and wellness services along with the traditional speech therapy. Since the centre will also conduct life coaching and NLP workshops, they wanted Ziro to reimagine the brand:
- To mark this shift in mode of operation
- To set a solid foundation for future expansion of the brand
- To identify with the new clientele, which targets a different demographic.
The traditional clinic had a 30 year old equity. We agreed that it would be best to preserve as much of the original logo as possible, and in the end, we went with retaining the logomark (with some basic design fixes that were required) and updated the typeface of the logo to make it look more modern and less clinic-like.
Objective:
The initial plan was only to redesign the website. But when the right questions were put forward, the client wanted to go for a complete rebranding. This was a convincing solution because the shift in their business model clearly targeted a very different demographic. The traditional business had a clinic-like, medical-center look, which was not something that resonated with the life coaching, aromatherapy, psychotherapy and other additional services that were being rolled out.
The challenge? Adlakha Therapy Centre would still cater to patients with hearing and speech disorders, and the new brand had to remain sensitive to the original client base, and yet edgy enough to appeal to young entrepreneurial generation.
Moodboard:
The color palette and font pairing was chosen to reflect the new brand's youthful and curious identity, while the voice remained edgy but not too provocative, so it remains sensitive to the needs of people with special needs. Effectively, two different concepts were blended together to develop cohesive yet separable identities.
Website Redesign:
Designed and hosted on Wix
Once the website requirements and design were frozen, we decided to go with Wix as the platform. It allowed for quicker turnaround time and also had built-in CMS tools, events and bookings which could be easily managed without needing much technical know-how.
The website extended the brand's presence to internet and clearly reflected the experience that clients can expect.
