Measure is a Kuwaiti homemade cookie and cakery brand with an emphasis on precision and high quality ingredients. Everything they do - from their homemade baking to their food photography is planned, measured and crafted with the finest attention to detail.
I was hired by them to create their visual identity and packaging concept for their cookie line. Here are the three initial logo directions that were presented to the client, the first concept ended up a winner.
The packaging needed to reflect the artisanal, handmade and homemade quality of the products and brand. A clean and minimalist packaging design was chosen and a clean
and elegant handmade illustration was created to give the packaging an artisanal touch.
Visit their instagram to find out more about the Measure brand and their beautiful and delicious homemade cookies.
Testimonial from the client:
“We love the new logo and packaging that Yavor created for our brand. And we are absolutely in LOVE with the illustrated packaging concept he created for our cookie line. Thanks so much!“
– Kawther Alkusaimi, Founder
