The Women's Giving Circle was started by a group of philanthropic alumnae looking to promote the importance of building a legacy of giving at the university. The main objective of the brief was to design a logo and a mailing piece that would stand out amongst existing alumni collateral.
I worked closely with the Director of Major Gifts who was also the liaison for the woman's group. I created an evergreen brand for this ongoing campaign. The mailings increased awareness and contributions by 30% within the past 3 years.