Unlike passing phases, motherhood is a lifelong journey.
Dear Collective sets out to create a collection of transitional, functional, and stylish clothes from pregnancy to the early stages of nursing. Even after the child's birth, these pieces can be effortlessly retained in the wardrobe. Truth be told, it's hard to even tell it's maternity wear.
Dear Collective is a maternity and nursing wear brand in Singapore that prides on curating threads that are flattering, coupled with quality fabrics. The brand strives to create thoughtful, well-constructed, and long-lasting garments, with timeless designs that grow with the mother. It’s all about addressing the modern mother's needs.
The graphic solution reflects the idea of purity and simplicity, using classic typography, clean editorials and earthy colours, conveying the idea that less is more. The word mark was designed by rounding the edges of the closed counters in each letter, making it fuller. The resulting pear-shape space also resembles a womb, where the baby develops and grows.
