KIDSPLAZA – MOMS & BABIES STORE



KIDSPLAZA - MOMS & BABIES STORE

Scope of work
Brand Strategy  |  Tagline  |   Brand Identity  |  Visual System  |  Web & Packaging Design  |   Atmospheric Design

Background
Born in 2009, KidsPlaza has opened its stores across Vietnam, providing more than 10,000 smart and convenient products, 
certified by international Health Safety Standards for kids. KidsPlaza is a well-trusted companion for modern moms in Vietnam.


Objective
After a decade of building a brand that’s become a mom’s best friend, it was time for KidsPlaza to elevate their brand to the 
next level and prepare for the increasingly competitive industry. Richard Moore Associates was tasked with brand repositioning from brand strategy to brand identity system. 


Action & Result
We redesigned the logo, giving the brand identity a simple yet modern look with a clean heart in heart symbol and 
approachable typeface for the wordmark. The idea was to appeal to the wholehearted and convenient values that KidsPlaza provides to shoppers. The new identity system also consists of a fresh color palette and flexible icon system used in store environment and private label products. In addition to the new look and feel, KidsPlaza also enhanced the whole shopping experience with a new store design. 




Credits:
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Client: KidsPlaza
Scope of Work: Logo & Brand Identity


Branding Agency: Richard Moore Associates
Creative Directors: Thy Nguyen-Huu, Thuan H. Nguyen
Design Directors: Do T. Nguyen, Nghia Nguyen 
Creative Designers: Thanh V. Ta, Linh M. Nguyen, Yen Huynh, Minh A. Nguyen
Motion Designer: Minh Le

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KIDSPLAZA – MOMS & BABIES STORE
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