BRAND IDENTITY
Gastown Hotel Rebrand
The urban trendsetter will feel the Vancouver history and modern comfort of this 3-star boutique hotel. Gastown Hotel reembraced their identity as an important part of the Victorian architecture in Gastown.
Challenge
How to shift Gastown Hotel's target audience to the tech-savvy and trend-seeking millennial?
Solution
Combined today's technology and the hotel’s original antiques as their new approach.
Share not just the city, but also its history
Help more travelers leave with the best impression of Vancouver.
Brand Guidelines
To wrap up, all of the brand's styles and concepts are gathered.
This is a student project to rebrand a fictional brand.
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Gastown Hotel Rebrand
PHOTO SOURCES
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