Integrated Branding: Hellbender Brewery
This is a large scale project based around creating and designing a cohesive brand through image making, advertising and web/interactive elements. The brand I created was "Hellbender Brewery", an independent beer brewery that creates odd beers for odd people, in support of odd critters. With a focus on "embracing the odd" and metaphorically standing up for the little guy, this brand exists to raise money for lesser appreciated endangered animals and their dwindling ecosystems, through the sale of beer & promotional merchandise. The motto being: "drink odd beer, save odd critters".
