Inspiring Girls - "NOBEL FOR MILEVA"
#NobelforMileva was created in defense of gender equality and female recognition in science and technology. It is also a global movement to advocate for justice, asking the Nobel Foundation in Sweden to recognize the work and talent of Mileva Marić, the Serbian physicist and mathematician who was also the first wife of physicist Albert Einstein, winner of the Nobel Prize in 1921 (exactly 100 years ago). Mileva was a co-author in many academic achievements of the famous scientist, including the theory of relativity.
One of the actions to launch the campaign is a video on digital platforms with a brief history of Mileva Marić and an invitation for women and people of any gender identity to take selfies sticking their tongues out and then post them on social media, giving new meaning to the gesture that transformed Albert Einstein into a pop icon and representation of a genius. The gesture is the main symbol to represent the fight for equal rights.
In addition to the digital mobilization, the campaign recognizes Mileva’s contribution to science on other fronts, including paintings, graffiti, murals and even tattoos of the face of Albert Einstein’s first spouse, made by artists from different parts of the world. The movement includes bust statues of the scientist with her tongue sticking out, which can be 3D printed to be exhibited in world-class universities.
The movement also relies on the “Milevas of the Future” an animated short film, with the story of three girls who are passionate for science and find in Mileva Marić the necessary encouragement to follow their dreams.
Client: INSPIRING GIRLS
Agency: Sunset DDB
Production Company: Consulado
Creative Director: Boca Ceravolo
Executive Director: Luciana Pessoa
3D Supervisor: Miguel Oliveira
Executive Producer: Mauricio de Andrade
Art Director: Isabela Littger
Producer: Anna Mendonça e Carol Fernandes
Storyboard: Gabriel Pieri
Color Script: Diego Oliveira
Character Desing: Jessica Brasil e Bea Mayumi
Environment Designer: Fernanda Montoni, Igor Pizzuto, Diego Oliveira, Leo Marconde
Prop Designer: Jessica Brasil, Bea Mayumi, Leo Marconde
Producer 2D Animation: Bárbara Betiolo
Motion Design: Marina Naomi Kubota e Digo Nascimento
Producer 3d and compositing: Anna Mendonça
Layout: Flávia Trevisan
Modeling: Rodrigo Augusto
Lighting e Render: Rodrigo Augusto
Compositing: Thailiny Cruz e Gustavo Gonçalves
2D Animation: Gorila Filmes
Production Director: Raul Vanussi
Production Assistant: Larissa Uehara
Animation Director: Hugo Takahashi, Raul Vanussi
2D Animation: Francis Viveiros, Natalia Faria, Deco Daviola, Evanildo Santos, Gabriel Chagas, Genoviz Pagani Filho, Gui Klein, Hugo Takahashi, Jefferson Lima Rocha, Marcio ‘MOA’ Perrella Junior
Clean-up and Coloring: Alessandra Vilas Boas, Brenda Maryan, Carolina Senra, Julia Balthazar, Natalia Faria, Priscila Coelho, Deco Daviola, Gui Klein, Jefferson Lima Rocha, Marcio ‘MOA’ Perrella Junior, Mauricio Pinheiro, Maurus Maciel Pedro Vilas Boas, Raul Vanussi, Rosinaldo Lages
