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HBO: True Blood - Guerrilla Marketing
You probably all know HBO's TV show True Blood. If not, it's about vampires...and sex. So, HBO gave us assigment to create some kind of crazy idea (low budget) for a promotion of the next season of the show. At the end of the last season main actor gets kidnaped and show ends in cliffhanger. We decied to check if anyone maybe knows what happend to him. It was simple guerrilla action that had big reach. All around 3 cities we taped ad simulating missing person pamflets. If you read it you will notice that person is 172 years old, so you should be able get your head around it what is going on...but we generated free PR from local papers debating how this campaign is a bordeline moral. Think what you will, people started talking, they took contact number (link to the web page) and rocketed season premiere in Adria region.
 
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Vjerovatno ste čuli za HBO seriju Okus krvi. Ako niste, serija je to o vampirima...i seksu. HBO nam je dao u zadatak da smislimo ludu kampanju (malog budgeta) kako bi promovirali narednu sezonu serije. Na kraju prošle sezone glavni glumac biva otet i serija završi nedorečeno. Mi smo odlučili provjeriti da li netko zna što se desilo s njim. Jednostavnom gerilom koja ima veliki doseg. U tri glavna grada regije smo poljepili papire koji simuliraju oglase za nestale osobe. Ako pročitate "oglas" uvidite da osoba u pitanju ima 172 godine i vrlo je jednostavno zaključiti o čemu se radi...ali to nije zaustavilo generiranje besplatnog PR-a kojeg smo dobili od lokalnih novina kroz debatu koliko je ovakva kampnja zapravo moralna. Mislite o tome štogod vam je volja, ali kampanja je natjerala ljude da pričaju, raspravljaju, uzmu kontakt broj s oglasa (link na promo stranicu) i lansiralo regionalnu premijeru serije u nebesa.
HBO: True Blood - Guerrilla Marketing
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HBO: True Blood - Guerrilla Marketing

HBO: True Blood - Guerrilla Marketing
1
225
0
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives