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Amnesty International - Guerrilla Marketing
This guerrilla action for Amnesty International was done as a recognition of homeless issue in Croatia. The idea was created by team Klaric-Vidovic and we were assigned for a realization in a partnership with art academic Margareta Lekic. Concept was based on a real situation transformed for creative promotion. First simulation was person turned with back to the street walkers  and with message: Now you see problem with his eyes because this man looks how society turns thier back on him everyday. The second simulation was invisible man where public could only see clothes but not the person wearing it with message: Ignore me enough and I will disappear, but my problem never will.
 
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Ova gerila akcija za Amnesty International je organizirana kako bi se ukazalo na problem beskućnika u Hrvatskoj. Ideja je kreirana od strane tima Klaric-Vidovic, a mi smo uz pomoć akademske kiparice Margarete Lekić bili zaduženi za izvedbu. Koncept je zamišljen kao prikaz realne situacije kroz kreativnu promociju. Prva simulacija je bila prikaz osobe koja prolaznicima drži okrenuta leđa, dok je druga simulacija bila prikaz nevidljive osobe na kojoj je vidljiva samo odjeća.
Amnesty International - Guerrilla Marketing
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Amnesty International - Guerrilla Marketing

Amnesty International: Homeless - Guerrilla Marketing Concept: Tonci Klaric, Mislav Vidovic Art: Margareta Lekic
10
663
0
Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives