Kapitaal; a dynamic platform in Utrecht for young designers, musicians, writers, artists, residents, managers, entrepreneurs, critics, researchers and others interested in culture.
As the symbol of the (graphic)platform/screen-printing workshop, we started out with an A-format. Within this platform there are several parts. The seven core departments which connect with each other are: Silkscreen, workshops, flexible workspaces, designshop, lectures, meetings and design.
This grid is used as the basis for the logo, a dynamic ‘K’ which translates the platform. A character that stands for the young creatives, recognizable and has various appearances; funny, ugly, cheerful, surly etc.