The client for this marketing campaign was Canyon Springs Health Spa, located near the Grand Canyon. They needed a complete branding overhaul, including a new logo, product label designs, and promotional brochure. The audience that I was trying to appeal to is middle to upper-middle class workers, primarily women, that have high-stress jobs and need a relaxing getaway. The location is also a big selling point to anyone who enjoys being surrounded by beauty and nature. The message that my client wanted to convey is that their holistic health and beauty treatments can be healing for the mind and body alike. Through the logo design, I also wanted to convey a clean, rejuvenating feeling of nature to emphasize the beauty surrounding their location. The purpose of these designs is to highlight the luxury and healing properties of Canyon Spring's services and products, rather than the price.