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Captain Morgan - Guerrilla Marketing
So this work never lived, and we are gutted for it. Our task was to create promotional idea for Cpt. Morgan rum and we of course thought about guerrilla in a second. Official tagline that year for this drink was: Got a little captain in you?. We tried to figure out how to simulate this tagline in real life situation. So what we did is printed very small sticker with tagline. So small you can't read it unless you get really, really close to it...but there is a catch. When you get near the sticker to read it, your face will place on a stashe and beard placed on the other side of glass and you will look like cpt. Morgan to the bystanders on a bus station. As we said, the idea was in the end rejected for a reason not clear to us till this day.
 
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Ovaj rad nije nikada zaživio i naravno da smo rastuženi zbog toga. Zadatak je bio kreirati promotivnu akciju za Cpt. Morgan rum piće i naravno da nam je gerila u sekundi prva pala na pamet. Službeni slogan te godine za ovo piće je bio: Imate li malo kapetana u sebi? Mi smo pokušali taj slogan prebaciti u fizički prostor, doslovno. Otisnuli smo malu naljepnicu koja na sebi ima napisan slogan. Naljepnica je bila toliko mala da ste se morali približiti tik do nje kako bi pročitali što na njoj piše...ali postoji kvaka. Kada ste toliko blizu lice vam taman sjeda na brkove i bradu koji su naljepljeni s druge strane da prolaznicima izgledate kao cpt. Morgan. Kao što smo rekli ideja na kraju nije realizirana, a zašto ne znamo ni dan danas.
Captain Morgan - Guerrilla Marketing
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Captain Morgan - Guerrilla Marketing

Captain Morgan - Guerrila Marketing
8
383
0
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives