KYOEI LUMBER 共栄木材 | Branding identity project

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KYOUEI LUMBER

A branding project for a company, KYOEI LUMBER in Ehime, Japan.

We have optimized the previous logo and developed the whole vision from the VI system to printed matters and website.

CONCEPT of KYOEI LUMBER

In 1974, Kyoei Lumber Inc. was the first to start the industrial production of Yakisugi in Japan. Right after the beginning of industrial production, its quality and supply logistics of Yakisugi earned high praise, and its market was expanded beyond local demands. Our aim is not simply to mass-produce large quantities from our factory, but also to meet specific demands of each architect. In recent years, we have achieved critical acclaim as the earnest Yakisugi producer from well-known architects in Japan and in the world, while exporting to global markets from JAPAN.

共栄木材のコンセプト

私たちは会社とはそこに集う社員全員が「幸せになる」為に存在する、と考えています。その幸せを実感する為に、地域社会・木材業界にとって、なくてはならない会社となる事を目指しています。人として何が正しいかを考え、利他の心を持つ、真面目な会社として、この自然の美しい愛媛の地から、世界を見据えて歩んでいくつもりです。