Semarak
Hero and the Regular Guy
In a world where majority are digitally-driven, Semarak has a vision to help those in need to keep up with the modern world, fulfilling the primary needs digitally through small enterprises, such as kiosks and businesses, empowering them to immaculately grow by providing a better retail system, training, insurance and others. Okular was given an opportunity to create a mascot that acts as a hero of the brand and that entirely represents the value of Semarak.
Not Your Typical Hero
Unlike other heroes we all know and look up to, Semarak doesn’t have a tragic or the very least a sad backstory. The hero is actually living a happy and normal life among the citizens of Indonesia named Pak Semar since the approach Okular took is to design him as someone relatable among the normal citizens. But when it’s hero time, he will turn into Super Semar!
So What's His Story?
Pak Semar is chosen after a survey is conducted among the citizens, looking for any inspiring individual that will fit the character and personality that Okular and Semarak want the hero to have. A strong yet friendly character that is able to provide support and guidance for small enterprises, which is how Okular came across Pak Semar, a descendant of a wayang character based on Javanese mythology named Semar. Semar is said to be an advisor of the knights, and is known for his sincere, humorous and wise personality, making Semar the perfect protagonist as the hero for the digital modern world.
Through the digital platform that reflects a simple and straightforward interface, Okular is keen to work hand-in-hand with Semarak, driven by a shared vision in refining small enterprises to have trouble-free transactions for both users and partners. Working towards the same goal of flourishing Indonesia’s market.
