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The Mahogany Residence - Visual and Brand Identity
The Mahogany Residence
Inspired by Mother Earth

Another grand launch of Summarecon Agung’s high-end residential project, Okular is honoured to be chosen as part of the design team for the new and inspired by nature development in Bogor, Indonesia.

Being a part of 500 ha in the area of Summarecon Bogor, The Mahogany Residence provides a modern architecture by Hadiprana, completed with a touch of inspiration by the surrounding nature in Bogor. The Mahogany Residence is developed to offer a worthwhile lifestyle, surrounded by the breeze and natural landscape of the hills in the area.
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Encourage by Earth Colours

The Mahogany Residence acquires the chosen colours by taking inspiration from the architecture theme, unveiling the unique features that create a long lasting impression for the current and potential residents. Emphasising how the architecture complements the landscape around the residence, each warmth tone of colour represents the various kinds of flora found around the area, which also applied to the pattern designed to distinguish The Mahogany Residence from its competitors.

To complement the logogram, Okular designed a minimalist logotype that enhances elegance and sophisticated impressions. Okular avoids using sharp corners since round corners soothe the eyes and creates a natural movement, hence giving a calming perception, while sharp corners give an impression of abrupt pauses when lines change directions, giving a less appealing visual.




As an addition, the branding of The Mahogany Residence provides information in regards to the modern and nature inspired residential to connect their residence with the surrounding environment, offering a soothing and appeasing experience.


The Mahogany Residence - Visual and Brand Identity
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The Mahogany Residence - Visual and Brand Identity

3
66
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Published: