Dayna Peterson (copywriter, concept), Megan Cozens (art direction, concept), Katya Wagner (illustration, art direction, concept.)

 

Festivals: at once ubiquitous, and lacking in good design. Our brief was to identify a festival that could benefit from a little rebranding and a lot of redesign.

 

“It’s a blistering desert cesspool dripping in hippies and anarchy!”

 

“Those heathens probably dance around the fire chanting evil spells in the name of the most unholy!”

“What will I do without wifi?”

 

How do we get the most cynical immovable critic of AfrikaBurn to change their mind and give it a tumble?

The AfrikaBurn ‘Come As You Are” campaign targets all those people who believe that AfrikaBurn does not cater to someone like themselves, by demonstrating AfrikaBurn’s linchpin values of radical inclusivity. Whether you are sheltered tannie, or a Sunday school teacher, or a plugged-in business man living on smoothies and Fybrogel, Come As You Are.