Huacalito is a coffeehouse in Mexico City, specializing in traditional coffee and chocolate drinks. Regional products and fair treatment of Mexican producers are important values. The illustrations are a tribute to them.
The joyful and festive Mexican culture is reflected in the color palette and logo. The logo is simple, attractive and adaptable. The diversity and originality of the place is symbolized by the combination of serif and sans serif fonts and pencil strokes.
2023 | Client: Huacalito café | Services: Concept, Visual identity, Digital illustration, Packaging design
