Reyes & Morris - Law Firm Brand Identity

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Reyes&Morris Law

Logo design, Brand identity, Website design UI/UX

After working for corporative lawyer companies for years, Lana Moriss and Teresa Rayes have decided to open up their own, a bit different law firm. They wanted to provide professional legal assistance to those who can't afford it, so they rented s small space in Brooklyn and by now saved a few immigrants and eco-friendly collectives from grunting in debt.

The Mission

Since Morris and Reyes truly listen and care for their clients, they wanted to present themselves in the right way. They needed a proper logo and a website so they become more recognizable and respectable in the law community. In order to make as much impact as possible for those who can't afford proper legal services, they needed a higher-end identity so they can attract premium groups and clientele also.

The Output

In the end, we explored justice scale theme, so the new logo is based on the symbol of justice + their initials RM monogram integrated as well. The symbol and identity are accompanied by the trustworthy blue and gold color palette, along with the fine typography combination. After that, we built a whole visual identity and website based on that.

The Impact

In the last two months, they partnered with 2 popular sustainable/eco collectives, which is an amazing start and allows them to work with those who are currently less fortunate. Also, the great update we got from them is also that they started receiving inquiries via their social media accounts, so they also help people via online counseling.

Very happy with our new logo and identity! Ivan, I must say, you were very thorough in research, helping us with the right advice and positioning, as well sharing some marketing feedback on how to improve our relationship with people online. The best thing in the end, all this was finished so fast, I couldn't believe that you can handle everything so good at that pace. We will do our best to recommend you around wherever possible!

- Lara & Teresa, Founders | Reyes&Morris Law

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