Illustration work request by The Welcome Branding Group to take part on the
«El Palacio de Hierro: 125 años de estilo» book edited as a part of the 125th anniversary celebration of the first department store founded in Mexico.
The book narrates the history of El Palacio de Hierro since its founding in 1888 to the present day, so there was a lot of imagery involved, and fortunately for me there was a need to illustrate some specifics that could not be found in the photographic archive of the client to use.
They had color use restrictions due to the branding of the client, the only colors I could use to make these illustration were the Pantone Yellow123c and Black.
All the illustrations since the briefing had their own on-page size, naturally some of them were too small to bear great detail. In those cases the gestual strokes were more important to give the message, like the four images below.
July 2013.