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Turkish Airlines Children's Day

Description

To commemorate the foundation of the Grand National Assembly of Turkey, which took place on April 23, 1920, Turkish Airlines lets children ‘control’ airplane using motion-cap tech.

Infrared cameras captured the children doing roll, pitch and yaw manoeuvres. This took place in a specially equipped hangar in a world-first. The movements of the children were turned into flight data that was relayed to the pilots of the aircraft. It meant that seven kids aged between 7 and 10 had say over the motion of a Boeing 777-300ER. The stunt is part of a celebration for National Sovereignty and Children’s Day – a public holiday in Turkey, celebrated on April 23. It marks the foundation of the Grand National Assembly of Turkey, which took place on April 23, 1920. The Boeing 777-300(ER) took off from Istanbul Airport, with Captains Serpil Köstepen, Cihangir Kılıç and the “Kid Captain” in control. To boost safety, the flight was confiscated in a closed airspace restricted to a 10-mile radius. And the flight was conducted over Antalya at an altitude between 6,000 and 8,000 feet – far below the cruising altitude of a typical jumbo jet flight.

Integrated advertisement created by Happy People Project, 
Turkey for Turkish Airlines, within the category: Transport.


Credit

Advertising Agency: Happy People Project, İstanbul, Turkey
Agency Co-Founders: Orçun Onural - Yaşar Akbaş
Managing Director: Pelin Börklüoğlu 
Executive Creative Director: Sami Basut
Creative Director: Serhan Acar
Group Head: Seral Çelikbaş
Copywriter: Yasin Adıgüzel
Art Director: Ahmet Yasin Gündüz
Motion Designer: Recep Külçe
Client Service: Gözde Aldinç
Client Service: Burak Küçükçerçi
Client Service: Elçin Temel​​​​​​​



Turkish Airlines Children's Day
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