METAL MUSEUM
THIS WAS A GROUP PROJECT FOR THE METAL MUSEUM IN MEMPHIS, TN. THE GOAL WAS TO CREATE AN ADVERTISEMENT CAMPAIGN THAT HIGHLIGHTED THE METAL MUSEUM’S SERVICES BEYOND JUST BEING A MUSEUM. THESE SERVICES INCLUDED CASTINGS AND RE-CASTING METAL OBJECTS AND OTHER METALLURGY TASKS. THIS GROUP PROJECT INVOLVED FOUR OTHER DESIGNERS: LOURDES HERNANDEZ, DANIEL GREENE, MEAGAN JOHNSON, AND TYLER LEE. MY ROLE IN THIS PROJECT INVOLVED STRATEGIZING THE CAMPAIGN, AIDING IN THE CREATION OF THE ADS, AND FINALIZING THE MERCHANDISE MOCK-UPS.
