Hattomonkey for Sushi Freak: sumo wrestler’s freak
Novosibirsk studio Hattomonkey developed packing design for Californian sushi-bar. As a result a sumo wrestler was born.
This time an unusual sushi bar named Sushi Freak from San-Diego became a customer of Hattomonkey studio. The bar has got in its menu both usual sushi and rather startling improvisations of Japanese cuisine. That is why designers had to develop a relevant and in the same time the most uncommon image.
As a result of closely cooperation with the customer an image of sushi freak was born in Hattomonkey. A big, emotional sumo wrestler’s face fell in the soft drinks glass and energy drinks packing ideally. The idea of designers was that the bar guests would sip their drinks out of the head of angry sumo wrestler.
American customer was satisfied with the result. And Siberian studio is developing for it wow-design of bottled water packing and image of delivery service vehicles. Siberian-Californian cooperation of «Hattomonkey-Sushi Freak» goes on…!