Client: STC

Agency: Wunderman Thompson Riyadh

2021

Brief Recap
stc are revamping the current Baity portfolio and upgrading the look & feel of the portfolio.
Replacing 4 old packages with 2 better ones and at lower prices.

Challenge
Showcasing the fiber experience, by highlighting the customer service and excellent speed and how it can be a great addition into consumers lifestyle & the lowest price.

To show baity fiber’s new packages while creating awarenesses about its enhanced benefits and features in order to encourage subscriptions.

If there is anything that the pandemic have proved to us,
is that there is no limits to the things we can do and learn while at home.. Thanks to fast reliable internet, and unlimited Data. You can get your favorite brand to your doorstep, you can have team meetings while sipping your coffee on your balcony, and you can learn anything you want from the comfort of your room.

Baity Fiber, enriches your life by giving you the best home connection to enjoy all these benefits and to take you beyond the limits of your home borders.

Credits:

Executive Creative Director: Rayyan Aoun
Senior Art Director: Tonie Tannous
Senior Copywriter: Abeer Alsalem
Head of TV production: Joe Abu Daher
TV Producer: Jamil Ghrawi
Account Director: Rabih Hassoun
Senior Account Manager: Yasmin Moufti
Account Manager: Lama Elessa
Account Executive: Jawaher Alhamidi

Production | film:
Production House: Dreambox
Director: Jansen

Production | visuals:
Production House: Leap
Photographer: Faisal Hasnoon