Beyoutiful Social Campaign
beYOUtiful is a social campaign program to sensitize young women that beauty in the media is not always true. Most women have a great attention to their physical appearance . Therefore, they often compare the physical appearance of their particular body shape with the actress or whoever they see in the media.  The results of that dissatisfaction can be a source of disappointment and ultimately can lead to the formation of body dissatisfaction.
 
Body dissatisfaction is not only experienced by women who are obese , but not a few teenagers who have a healthy weight , or even below average also experience body dissatisfaction.
 
So this social campaign aims to convey the message to girls who experience body dissatisfaction in order to know that the image of beauty they see in the media is not all good and true.

Based on the target, we use a girlie colour to reach out target.
 
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Beyoutiful Social Campaign
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Beyoutiful Social Campaign

It is a campaign to make the girls realize that she is beautiful as she is. It's not necessary to diet just to be beautiful. You are beautiful as Read More
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