user's avatar
Bedfully Branding


Logo and Brand Identity for Bedfully, a brand focused on all things sleepworthy curated by an insomniac-turned-self-proclaimd "Master of Shuteye". Bedfully aims to create a community obsessed with everything sleep-related from beautiful interiors to the best mattresses, wellness products to stories and tips from interesting people. The logo and brand identity we created supports the immediate need to make an impact on social media and build a network through an exclusive newsletter, with legs to evolve into a full online marketplace and store.

The letterforms in the logo are inspired by the founder's love for mid-century modern design. The letter B becomes an icon of a bed which serves as the brand submark and is the foundation for a system of graphics and curved copy lines that play off of the round shapes. A sophisticated but friendly color palette brings these elements to life and represents the calm serentiy we feel at night when we are falling asleep as well as the energy and light you feel in the morning after a good night of sleep. 


Bedfully Branding
4
17
1
Published:
user's avatar
Ashley Combs

Owner

Bedfully Branding

4
17
1
Published: