Final Project & Exhibition. 2012–2013.
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Winner of the New Star Award at the Shenzhen Design Awards for Young Talents in China. In association with UNESCO Creative Cities Network. The competition rewarded creatives whose projects were successful in utilising design to enhance sustainability in urban environments and increase the standard of living in cities across the world. The exhibition and award ceremony to take place in March 2014 http://www.szday.org/
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éntomo is a new food brand and digital resource that encourages people to explore insects as an exciting, nutritious and sustainable food source for the twenty-first century.
The outcome of my final year project at IADT, éntomo provides people with a platform to learn about insects
as a new, sustainable and healthy food source. Through education, gourmet cuisine, events, and research, éntomo challenges cultural prejudices associated with eating insects and highlights the benefits and exciting opportunities of this food source. All content and design outcomes including web design and programming, brand identity, photography, illustration, food packaging, film, copywriting, and other printed matter were self-authored and presented as my major project for a BA (hons) degree at IADT in 2013.
Please visit http://www.entomoproject.eu to experience full online resource
above: éntomo logotype. The name éntomo is French, from Greek entomon meaning insect or cut in two (from its segmented body). Drawing on the meaning of the word, each letterform has been divided in two and creates abstract shapes that are used in both print and motion.
above: Insect illustrations that vary in detail are used on screen and in print. Detailed bug visuals are used across the website as infographic elements while the simplified insects are used as icons, infographics, in both print and digital platforms.
above: Derived from insect wings, legs, eyes and other textures, these patterns are used primarily in print.
above: éntomo motifs are used across both print and digital media. The icon set and animal illustrations are used on screen only – for interface menu's (icons) and infographics (animals).
above: éntomo interface design for desktop.
above: éntomo interface design for ipad. The user can interact, download, share or favourite content.
above: Inforgraphic design explaining the health and environmental benefits of insects as food VS the negative impact of traditional livestock such as cattle, pigs and chickens.
above: éntomo research lab / user testing. A series of studies were caried out on young working professionals and students. The results highlighted the anxiety each subject felt when trying insects for the first time, emphasising the cultural taboo associated with entomophagy (the practice of eating insects).
Please visit http://www.entomoproject.eu to experience full online resource
above: éntomo packaging design.
above: Original food photography. Photography is a fundamental part of éntomo's identity and is used across the website, on packaging and on promotional material.
above: Major project showcase at Cheers For That exhibition, IADT, Dublin, 2013.
Please visit http://www.entomoproject.eu to experience full online resource
