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Xixia® Osmanthus Wine 「Autumn Chill 」夕下® 牌桂花酒 惬意好秋
Packaging
Weird & Funny Studio受邀为夕下®️牌桂花酒, 设计了以「惬意好秋」为主题的艺术家插画系列包装。


Weird&Funny Studio was invited to design a new collection for Xixia® Osmanthus Wine 
with the theme of "Autumn Chill”.
秋凉的间接诗意
Indirect Poetry of Autumn
桂花酒是属于秋天的饮料。秋天的惬意舒适除了可以是满月与落叶,还可以是什么?
带着这个问题,我们从中古童话故事书中获得灵感:

Osmanthus wine is a drink belongs to autumn. Besides the full moon and fallen leaves, what 
can be the comfort and comfort of autumn?
With this question in mind, we get inspiration from fairy tale books

修士和少女感叹夏日的终结,
与猎犬一起在野餐路上轻快行进,
蓝色树林在做白日梦,
苹果怪盗在偷尝美酒。

Monks, and girl are sighing for the end of summer time
Walking in alley to picnic, with the hound of mine
Daydreaming in the blue woods
The apple thief is secretly tasting the wine

这些看似与秋天毫无直接关联的幻想,实际上又产生了某种冷冷的幽默趣味与轻快的惬意感。而这也正是我们对「惬意好秋」这一语汇的拓展,并试图发现其中的间接诗意。

These fantasies, which seem to have no direct connection with autumn, actually produced a certain cold, quiet kind of humor. And this is happened to be our expansion for the vocabulary of “Autumn Chill", and we are trying to discover the indirect poetry in it.
在考虑酒标的形状时,我们通过使用弧线和锐角去象征月缺的感觉。
When considering the shape of the wine label, we used arcs and sharp angles to symbolize the feeling of waxing moon.
外盒与吊牌选用保留了原始质感,材质粗砺的环保纸张。
Eco-friendly paper with rough material is chosen for the outer box and tag.
除此之外,我们也试图为品牌塑造一种清雅幽静的氛围, 让人们能惬意的感受季节更替带来的愉悦。
In addition, we are also trying to create a quiet mood for the brand, so people can comfortably feel the joy of the changing of seasons.
Design: Weird&Funny Studio
Illustration: Kaichen Xie
3D:  Yawen Dai
Xixia® Osmanthus Wine 「Autumn Chill 」夕下® 牌桂花酒 惬意好秋
471
4.3k
45
Published:

Xixia® Osmanthus Wine 「Autumn Chill 」夕下® 牌桂花酒 惬意好秋

471
4.3k
45
Published: