TASTING BY STYLE 2
If the first version of "TASTING BY STYLE" is about a traditional dish with a traditional style of tasting, the second version of "TASTING BY STYLE" brings another atmosphere of the modern world, especially in Viet Nam.
In 2020, the worldwide spread of Covid-19 has changed every facet of life, from economy to politics and the healthcare system around the world. And the STYLE people TASTE is not an exception.
This set of poster and billboard will show a part of a tremendous change of Vietnamese style of eating during this period.
The poster illustrated a familiar image of a shipper - the hero in the pandemic. This guy is shipping various types of Vietnamese food, such as Pho, Durian, Banh Mi, Com Tam, Cafe Trung. The thing is the packages of those food, they are different from the normal situation (before the Covid-19 pandemic). To highlight the safety, convenience of the this kind of service, the packages are designed similar to the battery packs in the convenience store, which is portable, small and safe.
In the billboard, 2 Banh Mi - Vietnamese sandwich are being compared to each other. One is labelled as "Normal" (represent to the normal situation) and the other one is labelled as "NEW Normal" (represent to the situation after adaption to the Covid-19 pandemic). The difference is not about the food, but it is about the one has a glass filter. What make a food is whether safe or not in this pandemic is a creative and effective solution of installing glass bulkhead to prevent potential infection.
