DATE: Fall 2019
PROJECT: Zumiez Apparelellaporium
ROLE: Art Director
ROLE: Art Director
Zumiez Apparelellaporium was an online video game where customers could play to unlock and purchase exclusive product from 4 of our most popular brands. As an experiential retail scavenger hunt, customers who uncovered hidden codes got access to extremely limited or one-of-a-kind merchandise. We also started a community on Discord where customers could share game tips and tricks, chat with each other and engage with Zumiez.
In order to create a surreal cyberspace shopping extravaganza, the look and feel of the promotion and video game was inspired by old school 90s computer games and dream-like funhouse imagery.
EARLY PRE-PROMOTION - 24" x 36" EASEL IN 660 AMERICAN & CANADIAN ZUMIEZ STORES
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/90487c118165249.63b28f4a215e8.jpg)
8" x 12" PROMOTIONAL POINT OF PURCHASE BOX
Placed at registers in 660 American & Canadian Zumiez Stores
Inspired by 90s PC Game Packaging
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd58b3118165249.63acf8dbdc593.jpg)
EMAIL MARKETING, LANDING PAGE, SOCIAL POSTS & STORIES
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/f9c3e2118165249.63b27b628e7e2.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/bba9d1118165249.63b2770da4fbc.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/a8f186118165249.63b2742e20811.gif)
ZUMIEZ.COM BANNERS
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1e744b118165249.63b2297086370.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/03c39e118165249.63b23c1178b6c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/8b94a9118165249.63b226dd3ee0a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d3ca46118165249.63b23aea45ffa.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/650143118165249.63b22797016ba.gif)
SCREENSHOTS FROM THE GAME
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a81dd2118165249.63b24cb3f1626.jpg)