THE FIRST RABBIT ONLY ADOPTION CENTER IN OHIO.
CHALLENGE: They need to get pet seekers thinking about a rabbit as a companion option; and not just any rabbit, a shelter rabbit.
STRATEGY: Promote bunnies as a pet option and educate pet seekers on the benefits of adopting from a shelter verses purchasing from a pet sore. The feature that sets OHRR apart from other animal shelters is their relationships with their bunnies. The staff members have bonded with these bunnies and know their individual personalities. This knowledge makes them the perfect match makers; matching pet seekers with the companion bunny that best suits them. To do this the campaign, "LOOK BENEATH THE FUR" was created, highlighting each individual bunnies personality.
'LOOK BENEATH THE FUR'