CRX Engine lubricant label design
Project Brief
Alvand Sepahan Isfahan Co. is located in Iran and is a subsidiary of a petrochemical company. This company had a product named Arj, and the customer was dissatisfied with the previous design of this product. They came to Baly agency for a new design to market the packaging with a new look.
Challenges
It was difficult for me to get started. The employer did not like the plain design and desired a more current packaging design. I created the layout quite simply at first. When the initial set of designs was delivered to him, he remarked that they were really basic. I had to reconsider.
Start Project
I began to examine the samples. I usually attempt to sketch the composition and layout on paper first and then proceed into the program. While drawing, I had a conceptual idea.
Solution
One of the rules that helps us do our designs better is to follow the hierarchy in layout. While arranging them, we realized that the product title and other details should be divided by graphic shapes. This recent study was on our minds at the time.
FINAL DESIGN
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