Mya — Fashion Branding

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Mya

Mya is a fashion label that focuses on silk products. They aim to blend high-fashion with everyday wear, and commits to only using sustainable and ethical sources.

Mya's branding is developed with their values at its core. The logotype is created using a customized modern serif typeface, giving it a sense of luxurious and elegance that are associated with silk. The flower mark are made from water droplet symbols, which represents their commitment to be a sustainable label.