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Animation & Art Direction for 27 87's new fragance FLANEUR. 

Client - Romy Kowalewski
Creative Director - Ingrid Picanyol
Art Direction & Production - Sally Reynolds
Sound Design - Mutant Jukebox
THE CAMPAIGN STORYLINE

The flaneur took on the ambiguous task of 'living in the moment'. Based on this mindset, he looked at the world at large – collected and recorded images and stories. 

The campaign FLANEUR escapes in the now, in the norm but seeks for the opposite than mainstream. We look at the obvious in detail, we understand solitude as a contemporary value for us. 
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