Logo "Red Panda" coffee shop
I redesigned a logo for Red Panda Coffee Wagon, a Dublin-based mobile coffee shop.
Red Panda Coffee Wagon is a new shop that started with a temporary logo that the owner created and he was ready to adopt a more permanent design.
The redesign needed to feature a red panda in a biker outfit because the owner is a biker himself and initially planned to sell coffee at markets from a wagon attached to his red Honda motorbike.
Besides wearing a helmet and goggles (safety first) I added a bandana to balance the composition and add a bit of style and kept a minimal colour palette (white, black and bright red).
The final outcome is a circular logo that includes the coffee shop name in a modern, clean, bold sans serif typeface. The stylized red panda wears an oversized helmet and goggles.
His little fluffy face is friendly yet determined. The bandana is decorated with a coffee bean pattern hinting towards its beverage of choice.
In the future, the logo will be used in a variety of products including coffee cups, packaging, aprons, tote bags etc.
Instagram is currently the key marketing channel and the logo in circular shape works well in that context.
While the wagon is in the making Taras is polishing barista skills in his garage.
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