If you’re not a skincare junkie, you probably have no clue what Niacinamide
is or why you should be using AHA and BHA. Skincare shouldn’t be a foreign language.
is or why you should be using AHA and BHA. Skincare shouldn’t be a foreign language.
The Ordinary makes it simple by taking away what you don't need in your skincare products and letting ingredients speak by themselves.
Package Redesign
The new package incorporates a color guide for each category and a simple pattern that highlights the main benefit of the product.
Social Media
Weather-Adaptive OOH
Transit OOH
Brand Activation
Designed to educate and provide a fun experience about the benefits of each skincare product category. Interactive, fun, and 100% Instagramable.
